The establishment of NID was a result of several forces, both global and local. The late 1950s saw a confluence of these forces, and this time would be a significant one for Indian culture and education. This was a time of reappraisal and reconstruction in a newly independent India. A young nation was confronted with the mammoth task of nation building, of balancing age old traditions with modern technology and ideas. The Modern Movement, the philosophy of Machine Aesthetics, and revolutionary experimentation in the arts, architecture and design were all taking place at the same time. There was a search for the Indian identity across all aspects of life.
In 1955 Pupul Jayaker, the noted writer on Indian craft traditions and the founder of the Indian Handlooms and Handicrafts Export Council (HHEC) met the renowned American designer Charles Eames at the Museum of Modern Art in New York. The Museum had organised a unique exhibition titled The Textiles and Ornamental Arts of India. This would be the beginning of a lifelong dialogue between these two eminent individuals.
At the same time the Government of India was considering establishing an institute of design, under the advice of Pupul Jayaker and other like-minded people. The 1950s were a decade of rapid industrialization in India and clearly, the need for such an institute grew stronger. In 1957 the Government of India requested the Ford Foundation to invite Charles and Ray Eames to visit India. Charles and Ray Eames travelled to all parts of the country, meeting and talking to writers, craftspeople, architects, scientists, industrialists, educators and philosophers. They took hundreds of photographs of their travels.
On April 7, 1958, the Eameses presented the India Report to the Government of India. The Eames Report defined the underlying spirit that would lead to the founding of NID and beginning of design education in India. The Report recommended a problem-solving design consciousness that linked learning with actual experience and suggested that the designer could be a bridge between tradition and modernity. The Report called upon future designers to re-examine the alternatives of growth available to the country at that time.
Based on the recommendations made in the India Report, the Government of India with the assistance of the Ford Foundation and the Sarabhai family established the National Institute of Industrial Design, as it was originally called as an autonomous all-India body in September 1961 at Ahmedabad. Gautam Sarabhai and his sister Gira were played a major role in the establishment and early years of NID. Gautam Sarabhai sidestepped the accepted wisdom and conventional method of education . He revived the philosophy of the Bauhaus design movement which was learning by doing. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day.
Today the National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India and is recognised by the Department of Scientific and Industrial Research, Government of India as a Scientific and Industrial Research Organisation.
|Course Name:||Graduate Diploma Programme in Design||Master of Design (M.Des)|
|Duration:||3 Years||2 Years|
|Fees:||As per Institute||As per Institute|
|Seats:||As alloted by the Institute||As alloted by the Institute|
|Mode of Learning:||Regular||Regular|
|Course Category:||Under Graduate||Post Graduate|
NID Placement Office bridges gap between industry and academia providing platform to students to interact with industries / NGOs / educational institutes/ craft sectors. There are several ways in which the potential employers can engage NID students:
These projects are conducted over a 4 to 8 week period in the classroom along with opportunities for client contact. Such projects are an integral aspect of NID’s curriculum and seek to expose students to a wide variety of existing scenarios in the industry, along with testing their problemsolving abilities. Such projects are conducted for a batch of students under the guidance of an experienced faculty member. The outcome of the said project is shared with the sponsor.
Industrial Training (Internships):
Industrial training continues for 6 to 8 weeks; wherein, the student works on a project in the premises of the industry/organisation and under the supervision of the sponsor. It is scheduled in the curriculum at the end of third year of the Undergraduate programme and in the second year of the Postgraduate programme. Through this hands-on industrial training, the student engages in one or more areas of design and development, production, marketing, and several other aspects. A stipend will be as per NID norms.
As per NID’s curriculum, all final semester students are required to undertake a diploma project with a client organisation. This diploma project comprises a comprehensive project based on a predetermined design brief. The diploma project, which is expected to be of 6 months duration, is a complete demonstration of independent client service by the student under the guidance of a faculty member from NID. The student is expected to generate a professional design proposal that integrates application and implementation capabilities. The project brief is approved by the student’s faculty guide. While doing the project, the student is also required to make at least 3 guide visits during the course of the project; wherein, the guide reviews the progress of work. On successful completion of the work, a comprehensive document of the project & its outcome is submitted as prescribed by NID from time to time. The student’s performance on the project is critically evaluated by a jury comprising NID faculty members and external experts for the award of the NID’s Professional Education Programme Diploma upon the student. The stipend is applicable as per NID norms, and the company is also required to pay the Diploma Registration fees (Rs 5000 per student).
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